At-A-Glance
How do you build trust for a technical product that operates behind the scenes?
At Sperta—a no-code rules engine that helps financial teams automate decisions—I led the creation of a new brand identity and website to clearly communicate its value to enterprise buyers. The goal: make a complex backend product feel credible, modern, and effortless to adopt.
I built a scalable visual system, refined messaging for B2B buyers and developers, and implemented the Webflow site end-to-end. The launch led to a doubled qualified demo requests, reduced marketing handoff by 50%, and accelerated GTM.
My contribution
1.
Customer Insights & Ideation: Uncovering & translating valuable insights into actionable features that align with customer behaviors and motivations.
2.
Experience Strategy & Vision: Created frameworks, prototypes, and communicated a clear vision to align stakeholders, facilitating decision-making processes.
3.
Planning & Scope Definition: Balanced customer goals with business objectives, prioritized features for successful launches and future iterations with PM
4.
Design Execution & Validation: Developed design handovers, and build and maintain design system.
