At-A-Glance
Before seeing the robot in action, visitors needed to feel its intelligence.
I designed and built RoboForce’s brand site as a storytelling tool—blending visual storytelling, 3D motion, and scroll-triggered interaction to simulate the human–robot collaboration experience.
This interaction-driven site became central to investor pitches and recruiting efforts—leading to a 35% spike in investor engagement and 500+ inbound talent leads in just 2 months.
My contribution
1.
Customer Insights & Ideation: Uncovering & translating valuable insights into actionable features that align with customer behaviors and motivations.
2.
Experience Strategy & Vision: Created frameworks, prototypes, and communicated a clear vision to align stakeholders, facilitating decision-making processes.
3.
Planning & Scope Definition: Balanced customer goals with business objectives, prioritized features for successful launches and future iterations with PM
4.
Design Execution & Validation: Developed design handovers, and build and maintain design system.
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