Learn (01)

Immerse

I completely immerse myself into a given business and industry, understanding it from the eyes of the stakeholder, the investor, the business, the consumer.

Define

I assess the current goals and challenges by bringing together the stakeholders as well as all relevant departments of a business. I then facilitate the scoping of goals and restrictions, working in a collaborative manner so that the given problem is thoroughly defined.

Think (02)

Ideate

Combining data, internal knowledge and our working hypotheses, I facilitate collaborative thinking through cross functional sessions that empower ideation.

Define

I assess the current goals and challenges by bringing together the stakeholders as well as all relevant departments of a business. I then facilitate the scoping of goals and restrictions, working in a collaborative manner so that the given problem is thoroughly defined.

Validate

I validate our assumptions by prototyping and exposing the generated ideas to both end users as well as team members. I strive for efficient validation to avoid building the wrong solutions, or the right solutions for the wrong problems.

Create (03)

Design

After having validated our assumptions, I craft polished experiences that are functional, branded, intuitive and memorable.

Measure

I measure the results by working closely with product, data & analytics teams, focusing on key performance indicator changes and trying to understand the reasons behind them.

Scale

I strive for scalability by working with a systematic approach, using design systems and component driven design to ensure long term impact.